Kmart Says “True Love Waits” Pants Have Nothing To Do With Abstinence, Add States Something Different

22 Aug

Via Consumerist, I find out that Kmart is claiming their True Love Waits sweatpants have absolutely nothing to do with abstinence.

A spokeswoman for Sears Holdings Corp., which owns Kmart, told The Buzz the pants have absolutely nothing to do with taking any kind of position, either way, on abstinence. “It was not associated with any group or any cause,” said Amy Dimond. “It was just a graphic put on the pants.”

Piper & Blue, Kmart’s private label brand, designed the sweatpants as part of its summer collection that hit stores in late April.

Although the pants were not designed to make a statement, Dimond admitted that “there may be some (customers) who made the (abstinence association), but it was not the intention.”

Alright. I must be missing something here! The description of the pants on Kmart’s website (right after “drawstring waist) states “Bold abstinence screen print,” It could just be my eyes, I am over 41 after-all, but oh wait, no. There it is: 

abstinence add

abstinence add

Dimond added that the sweatpants are going on markdown and a lot of the inventory has already sold through.
abstinence pants

abstinence pants

Now I must admit there is nothing wrong with the message so to speak. For me it’s just laughable to have the message plastered across the butt on the rear view, and next to the..Ahem…on the front.

Doesn’t that kind of focus the attention precisely…er…never mind.

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Posted by on August 22, 2008 in Opinion, Special Interest



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