Amory Lovins, a renowned author and big thinker on energy, has co-authored Winning the Oil Endgame, laying out a feasible plan for ending our dependence on oil – and doing it for a profit; sound economics is vital to any reasonable solution to energy, climate change, and environmental degradation.
Physicist Amory Lovins is cofounder, Chairman, and Chief Scientist of Rocky Mountain Institute (www.rmi.org) and Chairman of Fiberforge, Inc. (www.fiberforge.com). Published in 29 books and hundreds of papers, his work has been recognized by the “Alternative Nobel,” Onassis, Nissan, Shingo, and Mitchell Prizes, a MacArthur Fellowship, the Benjamin Franklin and Happold Medals, nine honorary doctorates, honorary membership of the American Institute of Architects, and the Heinz, Lindbergh, Jean Meyer, World Technology, and Time “Hero for the Planet” Awards. He advises governments and major firms worldwide on advanced energy and resource efficiency, and has led the technical redesign of $30 billion worth of facilities in 29 sectors to achieve very large energy savings at typically lower capital cost.
Amory gave a talk at a recent TED Conference in Monterey California summarizing the approach discussed in Oil Endgame.
The video is about 20 minutes long, and well worth the time.
Winning the Oil Endgame
Innovation for Profits, Jobs, and Security
Winning the Oil Endgame offers a strategy for ending US oil dependence, and is applicable worldwide.
There are many analyses of the oil problem. This synthesis is the first roadmap of the oil solution—one led by business for profit.