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Watching Your Weight? Avoid Movies

09 Mar

1,180. That’s the number of food-related brand placements in a sample of 200 movies studied by Lisa A. Sutherland of Dartmouth’s Hood Center for Children and Families and three other researchers in, Prevalence of Food and Beverage Brands in Movies: 1996-2005 (PDF)

Popcorn Most of the food placements are for "energy-dense, nutrient-poor" products or product lines, the researchers say.

The research supporting the paper examines the top 20 US box office movie hits for each year from 1996 to 2005 and finds that 69% of the films contained at least one food, beverage or food retail establishment brand. The biggest genres for such placements are comedy, action/adventure, and horror.

The paper explores the data unearthed by the supporting research and the relevance of these findings as it pertains to nutrition, health and diet.

Source: Prevalence of Food and Beverage Brands in Movies: 1996-2005 by Pediatrics, Official Journal of the American Academy of Pediatrics

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Posted by on March 9, 2010 in Health

 

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